Product Positioning
The right frames, at the right price, in the right place.
Your frame boards are prime real estate. We align your product mix, pricing architecture, and merchandising with the patients who actually walk through your door, so inventory turns instead of collecting dust.
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Step 01
Audit the mix
We analyze what sells, what sits, and what your patient base can actually support, then rebuild your assortment around velocity and margin, not vendor relationships.
- Sell-through and turn analysis by brand
- Brand tiering matched to your patient demographics
- Exit plan for slow inventory
Step 02
Price for margin, not habit
Most optical pricing is inherited, not designed. We build a pricing ladder for frames, lenses, and coatings that protects margin while staying honest to your market.
- Lens and coating pricing ladders
- Good–better–best architecture
- Insurance-aware retail strategy
Step 03
Merchandise to sell
Placement is persuasion. We turn your boards into a guided journey, from the frames patients reach for first to the ones that build your average sale.
- Board placement and sight-line strategy
- Story-driven displays and signage
- Seasonal rotation calendar
A board that turns four times a year beats a beautiful board that turns once.
Make every board earn its space.
Free one-hour exploratory consultation, or start with the revenue calculator.