Staffing
Your opticians are your growth engine.
The best product mix and pricing strategy still gets sold by a person. We make sure you have the right people, in the right roles, paid to do the right things, and trained to do them well.
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Step 01
Right people, right coverage
We map your staffing against real patient traffic, hour by hour, so no patient waits and no payroll dollar idles.
- Coverage model built from your patient flow
- Clear role definitions and expectations
- Hiring profiles for sales-minded opticians

Step 02
Pay for performance
Compensation is your loudest management message. We design incentive plans that reward the behavior you want, without giving away your margin.
- Incentive design tied to capture rate and per-patient revenue
- Team and individual goal structures
- Margin-safe commission math

Step 03
Train like it matters
Product knowledge, presentation skills, and a career path worth staying for. We build the training rhythm that keeps your best people, and keeps them selling.
- Sales and product training curriculum
- Career pathing that reduces turnover
- Ongoing scorecards and skill coaching
Turnover is the most expensive line item most opticals never measure.
Build the team your optical deserves.
Free one-hour exploratory consultation, or start with the revenue calculator.