Staffing

Your opticians are your growth engine.

The best product mix and pricing strategy still gets sold by a person. We make sure you have the right people, in the right roles, paid to do the right things, and trained to do them well.

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Optical staff working the dispensary floor

Step 01

Right people, right coverage

We map your staffing against real patient traffic, hour by hour, so no patient waits and no payroll dollar idles.

  • Coverage model built from your patient flow
  • Clear role definitions and expectations
  • Hiring profiles for sales-minded opticians
A compensation plan being reviewed

Step 02

Pay for performance

Compensation is your loudest management message. We design incentive plans that reward the behavior you want, without giving away your margin.

  • Incentive design tied to capture rate and per-patient revenue
  • Team and individual goal structures
  • Margin-safe commission math
An optical team in a training session

Step 03

Train like it matters

Product knowledge, presentation skills, and a career path worth staying for. We build the training rhythm that keeps your best people, and keeps them selling.

  • Sales and product training curriculum
  • Career pathing that reduces turnover
  • Ongoing scorecards and skill coaching

Turnover is the most expensive line item most opticals never measure.

Build the team your optical deserves.

Free one-hour exploratory consultation, or start with the revenue calculator.

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